Maine Lobster x Weber Shandwick

Trap to Table Campaign

We collaborated with Weber Shandwick on a mini-documentary series for Maine Lobster, in order to increase the amount of interest in New Shell Lobster for consumers. We followed four culinary stars—Food & Wine Magazine’s Editor-In-Chief Dana Cowin, Washington D.C.’s Chef Kwame Onwuachi, Boston’s Chef Karen Akunowicz, and Chicago’s Chef Jimmy Papadopoulos—as they experienced lobstering off the coast of Maine, and created delicious recipes using their fresh catches. We then brought the four chefs and five lobstermen to a live event where the participants shared their stories and recipes.

We designed and produced the motion graphics package, edited episode three of the four-part series, and created a series of social content publicizing this project in the weeks leading up to launch.