PayPal x Viewpoint Creative

Global Merchant Lending

PayPal wanted to put a spotlight on their Global Merchant Lending (GML) program by bringing attention to the success stories of it’s small business clients (SMBs). PayPal wanted to leverage video content in order to increase awareness of the GML program and further solidify the brand’s commitment to SMBs. We edited approximately 24 two-minute videos for PayPal, in conjunction with Viewpoint Creative. We also made social cutdowns from these main assets over two years.