Nestlé Waters x Weber Shandwick

Ready Refresh

In a recent national survey, over two-thirds of respondents reported a 'fear of running out' (FORO) as household supplies like bottled water dwindled. ReadyRefresh by Nestlé conducted an in-home social experiment with the Sweeney family to improve their water intake through our delivery service. We helped edit this video which combined professional interviews, the Sweeny’s user-generated content, and Nest camera footage to track and depict their changing habits.